VEGANUARY 1st-31st JANUARY 2021…

Join the New Years Revolution – Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try vegan for January – and beyond. They have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.

Facts:

Over 1,000,000 participants since 2014

192 countries around the world

More than 1200 new vegan products and menus were launched for Veganuary 2020

98% would recommend Veganuary to a friend

More than 600 businesses took part in Veganuary 2020

Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2020 campaign, more than 400,000 people took their pledge to try a vegan diet, while more than 600 brands, restaurants, and supermarkets promoted the campaign, and launched more than 1200 new vegan products and menus in the UK market alone.

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.

The UK is now officially the world leader for vegan food launches. Mintel reports that around 16 per cent of new food products released in the UK in 2018 were vegan, which more than doubled the previous years’ output. Veganuary is cited as being behind this upswing.

Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalise on the huge popularity of Veganuary. But there work with businesses takes place year round! From the large multinational corporations, to the smaller high-street retailers – they offer support and promote their increased production of delicious animal-free items. In 2020, 600 companies promoted Veganuary and veganism, while there were more than 1200 new vegan products and menus launched during the month.

Some of the items that really got pulses racing were Gregg’s Vegan Steak Bake, Pizza Hut’s Pepperphoni Pizza, KFC’s Vegan Burger, Subway’s Meatless Meatball Marinara and Marks & Spencers’ No Chicken Kievs.

Their corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in the UK. They are now expanding this work globally!

Comedians like Romesh Ranganathan, Sara Pascoe and John Bishop have supported them; EastEnders’ Kellie Bright and Emmerdale’s James Moore are also Veganuary fans, alongside international athletes Hector Bellerin and Anthony Mullally. Paul McCartney has expressed his support for Veganuary and Brian May participated in January 2020 and plans to stay vegan. Joaquin Phoenix, Evanna Lynch, Chris Packham and Peter Egan are just a few of their incredible Ambassadors! This publicity is crucial to get veganism and, more importantly, the reasons to choose vegan, in front of a mainstream audience.

Their work with businesses doesn’t stop at product and menu collaborations, they also encourage them to run a Veganuary Workplace Challenge in January. In 2020 several large and influential businesses, including Pizza Hut Restaurants, Marks & Spencers, Price Waterhouse Cooper, Booking.com, Deliveroo and Ernst & Young took part and encouraged their staff to try vegan for January as well as providing more vegan options in staff canteens.

They also work with social media influencers, including some of the most exciting plant-based chefs, inspiring activist kids and animal campaigners with worldwide audiences.

They share their work with media around the world, and are happy to supply statements and images, statistics and case studies. As a result, Veganuary has appeared in every major UK publication and on every major UK television channel. Their message has spread worldwide – from the Los Angeles Times to the South China Morning Post.

THEIR VALUES

Impact: They are committed to a vegan world; they will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end. 

Empowerment: They will optimise there outreach to support and encourage people on their vegan journey in a non-judgmental, positive, constructive, and easily accessible way. 

Collaboration: by partnering with other mission-driven organisations and working closely with corporates, they will make a bigger difference. 

Diversity and inclusion: they know that it takes people with different ideas, strengths, interests and backgrounds to achieve their vision; they appreciate the value of this and how it brings them closer to achieving their mission. 

Respect and integrity: in all internal and external relationships, they will strive for genuine, honest, and transparent communication. 

Resilience: they will continue to create a professional and sustainable (human, social, economic and environmental) organisation.

Source : Veganuary

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