IS LAGOM MORE FASHIONABLE THAN HYGGE?…

Is ‘Lagom’ the new Hygge? According to the magazine Country & Town House, “since Vogue touted lagom as ‘the new hygge’ last year, (the Danish concept of ‘cosiness’), the word has been popping up everywhere, from lifestyle blogs to new season interiors collections. But has ‘lagom’ really overtaken hygge as the biggest lifestyle trend for this time of year? “.

So, the meaning of ‘lagom’ is ‘Not too much, not too little. Lagom’ but the Swedish translation of lagom is “enough, sufficient, adequate, just right.”

Ikea idea: reuse a bottle

Hygge is all about cosiness and being with friends and family whereas lagom is all about moderation so it’s not exactly the same. Pinterest searches for ‘lagom’ went up by 53% in the first three months of last year, and searches for ‘lagom design’ had risen by 68% in the six months previous. Ikea also launched its ‘Live Lagom’ project last year, to help its customers live a ‘more sustainable, healthy and cost-concision life’, with a Lagom Collection.

How does Lagom translate to the home?

Catharina Bjorkman, Marketing and Style Director at Contura (a Swedish wood burning stove manufacturer), says: ‘As well as being applicable to work-life balance and frugality, lagom defines a sustainable way of living, which translates aptly into the context of homes and interiors.

Upcycling, recycling and using sustainable materials where possible is the way to enjoy the home comforts you love, without taking too much from the planet.’

‘Wood burning stoves are central to those looking to style their home around the lagom ethic, since wood is one of the most environmentally friendly fuels. It is a sustainable, renewable energy source, virtually carbon neutral and is also very cost efficient.’

But Scandinavian lagom converts insist this isn’t a trend. (And it isn’t the new hygge, either.)

It will be interesting to see which becomes the most popular over the next twelve months.

A brilliant book Lagom: The Swedish Art of Balanced Living by Linnea Dunne

Step aside HyggeLagom is the new Scandi lifestyle trend taking the world by storm. This delightfully illustrated book gives you the lowdown on this transformative approach to life and examines how the lagom ethos has helped boost Sweden to the No.10 ranking in 2017’s World Happiness Report.

Lagom (pronounced ‘lah-gom’) has no equivalent in the English language but is loosely translated as ‘not too little, not too much, just right’. It is widely believed that the word comes from the Viking term ‘laget om’, for when a mug of mead was passed around a circle and there was just enough for everyone to get a sip. But while the anecdote may hit the nail on the head, the true etymology of the word points to an old form of the word ‘lag’, which means ‘law’.

Far from restrictive, lagom is a liberating concept, praising the idea that anything more than ‘just enough’ is a waste of time. Crucially it also comes with a selflessness and core belief of responsibility and common good.

By living lagom you can:

  • Live a happier and more balanced life
  • Reduce your environmental impact
  • Improve your work-life balance
  • Free your home from clutter
  • Enjoy good food the Swedish way
  • Grow your own and learn to forage
  • Cherish the relationships with those you love

Source: Ikea Country & Townhouse Amazon

THE STORY OF CUPP BUBBLE TEA…

CUPP Bubble Tea began way back in 2009 whilst the founders of CUPP lived on the island that brought bubble tea to the world: Taiwan! After falling in love with the country, food, people, and the national drink, they thought what better way to bring an integral part of their life back to the UK than opening an authentic bubble tea shop.

Spending their days sampling Taiwan’s huge variety of bubble tea shops, from small vendors to bubble tea franchises to tea growers in remote parts of the island. The founders of CUPP learned the true origins and authentic techniques of bubble tea and trained in a small independent tea shop in Kaohsiung to perfect this famous tea drink.

CUPP launched in Bristol in 2012. It began in a converted Citroen H van which they called Pearl, touring music and food festivals up and down the country before embarking on their residency in Cabot Circus.

Within a year, their popularity grew so quickly, it was time for our Citroen H van in Bristol to be swapped for a larger unit. They decided on a shipping container! In 2013, they converted a 20ft shipping container and later that year, they proudly won an award at the nationally acclaimed SCEPTRE Awards for their very unique and innovative bubble tea cafe.

They continued to attend music festivals around the UK including unique festivals like Glastonbury and Wilderness. Success saw them take a second bubble tea shipping container to the festival fields! Not always the best idea at Glastonbury, as one year their container was stuck there for a month!

They now have multiple stores in Bristol and Cardiff and are planning to grow nationwide. Their bubble tea is made with loose leaf tea, fresh fruit, organic milk, and housemade brown sugar syrup. The freshest and healthiest kind of bubble tea.

Salisbury Journal write that a new bubble tea shop is opening in Salisbury city centre. CUPP Bubble Tea will open a new branch in Silver Street this October.

The shop will take over the empty premises of 63 Silver Street, on the corner with High Street, opposite Caffè Nero.

Bubble tea is a drink from Taiwan that consists of milk, fruit and fruit juices and added ‘bubbles’, chewy tapioca pearls that sit at the bottom. Flavours on the menu include vanilla, coconut, mango, peach, strawberry, coffee, and matcha.