World Chocolate Day is on the 7th July 2021. World Chocolate Day, sometimes referred to as International Chocolate Day, is an annual celebration of chocolate, occurring globally on July 7. The day is celebrated on July 7th because it was on this date in 1550 that chocolate was first brought to Europe. The first World Chocolate Day was celebrated in 2009.
According to Hotel Chocolat it is difficult to pinpoint an exact reason why July 7 was chosen as the day to appreciate chocolate, but according to Wired Magazine, it can be traced back to July 7, 1550, when cocoa was first brought to Europe in large quantities. Some reports state that Christopher Colombus might have brought cocoa to Spain much earlier, around 1504, but the aristocracy held a monopoly on it for centuries before it trickled down to the lower classes and gained widespread popularity.
Although World Chocolate Day is most commonly celebrated on July 7, there is also the existence of International Chocolate Day, which is held on September 13 in the United States. This event is held on this specific day because it is the birthday of Milton Hershey, who founded the Hershey Chocolate Company in 1894.
Either way, World Chocolate day is a fairly modern event, as people only started to celebrate it annually in July around 2009.
People celebrate World Chocolate Day by eating chocolate (obviously) which is of course the best way to celebrate the versatility of chocolate is to sample a flavour combination you’ve never tried before. Fans of fruit and chocolate can experiment in tropical tastes with our creamy and zesty Passion Fruit Chocolate, or try our cocktail-inspired salted espresso martini, covered in our sweet and malty caramel chocolate for a more sumptuous treat.
For the purists, our rare and vintage collection has our single origin chocolate collection, where you can savour specific cacao bean varieties in our lovingly-crafted chocolate bars. For a savoury kick, the deep fruitiness of our Ecuadorian 100% cocoa packs a punch, or if you’re looking for a more mellow flavour, the white chocolate from the Dominican Republic has 42% cocoa butter, giving it a fabulously creamy texture.
If you’re a well-versed chocolate lover, then push the boundaries by using our chocolate in a savoury recipe; melt a square of dark chocolate into your spaghetti bolognese or chili con carne to impart a richer, deeper flavour to the classic dishes.
World Chocolate Day is an opportunity to expand your chocolate horizons and try new flavours. If you find it impossible to make a decision, then why not try one of our chocolate boxes, where you’ll find exciting new flavours nestled among your classic favourites like salted caramel or decadent champagne truffles. Or, get creating and whip up a Mexican hot chocolate with cinnamon and a pinch of chilli, sprinkle some cocoa nibs into your brownies for a salty kick, or go all out and make traditional Mole sauce; it’s World Chocolate Day after all!