British Sandwich Week is a week-long celebration of the greatest food to go and quite possibly the most iconic British culinary invention, the Sandwich. It is organised by The British Sandwich & Food to Go Association, the trade body established in 1990 to represent the interests of all those businesses involved with the food on the move industry. Members range from supermarkets and food to go manufacturers to sandwich bars, cafes and the suppliers of ingredients and equipment for the industry. As well as representing the interests of members to Government, the Association sets industry standards and organises events such as British Sandwich Week and the annual British Sandwich & Food To Go Industry Awards, also known as the ‘Sammies’. (see end of post).
The humble sandwich is celebrated in all its glory during British Sandwich Week and year-on-year the buzz around the week seems to grow, with more and more companies using the week to promote their business. #BritishSandwichWeek trends across Twitter during the week and newspapers, magazines, TV shows and radio programmes join in celebrating what is a staple part of the British diet.
Sandwich manufacturers and retailers across the UK all have their own way of celebrating this fantastic food, many offering special promotions and new ranges during British Sandwich Week. Several will also be building on their charitable links by donating some of their proceeds or even having buy-one-donate-one initiatives for customers to take part in.
On the theme of celebrating, the sandwich industry also holds its annual Awards, the Sammies, where the best New Sandwich, Sandwich Retailer of the Year and many more are crowned. Like the Oscars, they recognise that there’s so much that goes on behind the scenes, with awards in technical, marketing and environmental categories. Check out the Sammies Award Website here.