2022 sees the 10th annual, International Sourdough September.
The ninth month of the year is when the Real Bread Campaign goes on a mission to help everyone worldwide to discover that: life’s sweeter with sourdough!
Launched in 2013, the main aims of #SourdoughSeptember are to encourage people to:
For 12 months of the year, the Campaign promotes Real Bread in general, with September being a focal point for sourdough in particular.
Sourdough September is run as an opportunity for genuine sourdough bakers and baking teachers to showcase what they do.
It’s also time to shout louder than usual ‘say no to sourfaux‘ to alert people to this problem and help them avoid paying a premium for something that simply isn’t the real deal.
Across thirty days of sharing food, facts and fun, Real Bread bakeries, baking schools, mills, food festivals and other fermentalists around the globe run sourdough classes, tastings, feasts and more to help everyone experience and enjoy the power of sour.
A special focus for 2022 is affordability.
The Real Bread Campaign believes that everyone should have the chance to choose Real Bread, including genuine sourdough. One obstacle to Real Bread For All is the gap between what it costs a small bakery to make bread and what people in their community on lower incomes can afford.
We’re encouraging bakeries to consider trying out ways of subsidising at least one line of sourdough bread to offer it at a reduced price, or issuing discount vouchers to allow customers to choose. Read about how your bakery can get involved.
Sourdough bread is made by people of almost every age, nationality, ethnicity, gender identity, (dis)ability, religion and culture in the world.
YOU can join the fun with many thousands of people around the planet by tagging your (relevant) social media posts with #sourdough, #SourdoughSeptember and us:
Then, if applicable, add:
#SourdoughSelfie if it’s a photo of yourself making sourdough, or holding a loaf of genuine sourdough bread you’ve baked or bought from a Real Bread bakery. Remember, as it’s a selfie, we want to see YOU in these photos, not just your crumb shots!
#WeAreRealBread if you are one of the people behind the rise of Real Bread. Whether farmer, miller, baker or baking teacher, please help the world see you to help celebrate the diversity (in all senses) of our supporters and other companions.
If you’d be happy for us to publish your photos (either of yourself or of others with their permission) please email them to firstname.lastname@example.org
We need high resolution photos that are:
- Landscape / horizontal (rather than portrait / vertical) at least 1200 x 800 pixels (see articles in our news and features pages to see what we mean) OR
- Square at least 1000 x 1000 pixels
…and we’d love to see and share photos of whole Real Bread bakery teams, famlies baking together, online and real world classes of sourdough students…
How might YOU help share sourdough secrets and demystify the delicious delights of the oldest way of raising a loaf?
Ideas for events/activities you can organise include:
- Give away (or make a small charge for) pots of sourdough starter
- Showcase a different sourdough bread on your menu each week and offer tasters
- Run a sourdough baking class or Q&A / troubleshooting session
- Organise a social event for people who’ve attended one of your sourdough baking classes in the past
- Join forces with a local brewer, charcutier, pickler and cheese maker to: run a feast of fermentation, create a local food box for people to order online, or lay a fermented food trail between your shops