INTERNATIONAL TEA DAY – MAY 21, 2023…

International Tea Day is on May 21st 2023. National Today writes that on this day, tea lovers unite in celebration of their favorite beverage. International Tea Day also promotes ways to sustain the production and consumption of tea. On this day, we can also learn of the importance of tea in combating hunger and poverty. You might be surprised to know that tea is the most loved beverage for millions worldwide. Every second, people consume 25,000 cups of tea, meaning more than two billion cups of tea are consumed per day. 

The FAO. Org writes that recognizing the long history and the cultural and economic significance of tea around the world, as well as the significant role it plays in rural development, poverty reduction and food security in developing countries, the United Nations General Assembly proclaimed 21 May as International Tea Day, calling on FAO to lead the observance. 

Tea production and processing are a main source of livelihoods for millions of families, particularly in developing countries. The celebration promotes the sustainable production, consumption and trade of tea and offers an opportunity for actors at global, regional and national levels to ensure that the tea sector continues to play a role in reducing extreme poverty, fighting hunger and safeguarding natural resources.

The first observance of the International Tea Day was celebrated in a virtual event that brought together the world’s top tea exporting and importing countries as well as major producing countries where tea cultivation is an important source of revenues.

Source: FAO, National Today

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WORLD MILK DAY 1st JUNE, 2023…

In 2001, World Milk Day was established by the Food and Agriculture Organisation of the United Nations to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of one billion people. 

In 2023, World Milk Day will focus on showcasing how dairy is reducing its environmental footprint, while also providing nutritious foods and livelihoods. Together, we will drive an active narrative that integrates the environmental, nutritional and societal impacts of the sector.

Catch up on the activities on our social media channels and use our hashtags #WorldMilkDay & #EnjoyDairy.

We continue to encourage short videos from farmers that showcase sustainability practices in place on your farm or at your company. You can help by developing these short videos, and sharing them on social media as we re-introduce dairy farmers to the world. Videos can be sent directly to milkday@emergingag.com or via WeTransfer. Videos should be 15-30 seconds long, filmed using a camera or mobile device, and in Landscape mode or shot using 1:1 dimensions for easy sharing across all social channels.

2022 CAMPAIGNS

VIEW THE 2022 CAMPAIGNS!

Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy. 

Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.

Source : World Milk Day