A bit of vintage memorabilia…
‘Lux Sunlight Flakes’, which was a pure soap in flake form, shaped like tiny flat diamonds. It was introduced in the US in 1899 and was perfect for washing delicate fabrics, silk and woolens and it had no additives whatsoever.
By 1924, Lux became a mass market toilet soap throughout the world endorsed by many celebrities.
In 1943, rather than risk lowering the high quality of Lux, the makers withdrew it from the market altogether. Then in November 1947 they announced that by Christmas of that year the blue packets of ‘Lux Sunlight Flakes’ would be back on the shelves again.
I had a box which seem to last me years and years. I only used it for hand washing but used to love the smell it left on my clothes. Now, you never see it around although Ebay and Amazon have ‘Soap Flakes‘ you can buy.
During the 40’s, 50’s and 60’s they used many famous stars to endorse Lux soap including Sandra Dee and Diana Rigg and in the 70’s and 80’s the famous faces were Brigitte Bardot, Natalie Wood, Sophie Loren and Raquel Welch.
Now you can buy posters of the adverts for ‘Lux Sunlight Flakes’ and even a Jigsaw of the adverts on Ebay or Amazon.
