VEGANUARY 1st-31st JANUARY 2021…

Join the New Years Revolution – Since 2014, Veganuary has inspired and supported more than one million people in 192 countries to try vegan for January – and beyond. They have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.

Facts:

Over 1,000,000 participants since 2014

192 countries around the world

More than 1200 new vegan products and menus were launched for Veganuary 2020

98% would recommend Veganuary to a friend

More than 600 businesses took part in Veganuary 2020

Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2020 campaign, more than 400,000 people took their pledge to try a vegan diet, while more than 600 brands, restaurants, and supermarkets promoted the campaign, and launched more than 1200 new vegan products and menus in the UK market alone.

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.

The UK is now officially the world leader for vegan food launches. Mintel reports that around 16 per cent of new food products released in the UK in 2018 were vegan, which more than doubled the previous years’ output. Veganuary is cited as being behind this upswing.

Every January, retailers vie with one another to bring out more, bigger, and better vegan products and menus to capitalise on the huge popularity of Veganuary. But there work with businesses takes place year round! From the large multinational corporations, to the smaller high-street retailers – they offer support and promote their increased production of delicious animal-free items. In 2020, 600 companies promoted Veganuary and veganism, while there were more than 1200 new vegan products and menus launched during the month.

Some of the items that really got pulses racing were Gregg’s Vegan Steak Bake, Pizza Hut’s Pepperphoni Pizza, KFC’s Vegan Burger, Subway’s Meatless Meatball Marinara and Marks & Spencers’ No Chicken Kievs.

Their corporate collaborations are making plant-based foods so prevalent and so delicious that it is now easy for anyone to choose vegan options anywhere in the UK. They are now expanding this work globally!

Comedians like Romesh Ranganathan, Sara Pascoe and John Bishop have supported them; EastEnders’ Kellie Bright and Emmerdale’s James Moore are also Veganuary fans, alongside international athletes Hector Bellerin and Anthony Mullally. Paul McCartney has expressed his support for Veganuary and Brian May participated in January 2020 and plans to stay vegan. Joaquin Phoenix, Evanna Lynch, Chris Packham and Peter Egan are just a few of their incredible Ambassadors! This publicity is crucial to get veganism and, more importantly, the reasons to choose vegan, in front of a mainstream audience.

Their work with businesses doesn’t stop at product and menu collaborations, they also encourage them to run a Veganuary Workplace Challenge in January. In 2020 several large and influential businesses, including Pizza Hut Restaurants, Marks & Spencers, Price Waterhouse Cooper, Booking.com, Deliveroo and Ernst & Young took part and encouraged their staff to try vegan for January as well as providing more vegan options in staff canteens.

They also work with social media influencers, including some of the most exciting plant-based chefs, inspiring activist kids and animal campaigners with worldwide audiences.

They share their work with media around the world, and are happy to supply statements and images, statistics and case studies. As a result, Veganuary has appeared in every major UK publication and on every major UK television channel. Their message has spread worldwide – from the Los Angeles Times to the South China Morning Post.

THEIR VALUES

Impact: They are committed to a vegan world; they will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end. 

Empowerment: They will optimise there outreach to support and encourage people on their vegan journey in a non-judgmental, positive, constructive, and easily accessible way. 

Collaboration: by partnering with other mission-driven organisations and working closely with corporates, they will make a bigger difference. 

Diversity and inclusion: they know that it takes people with different ideas, strengths, interests and backgrounds to achieve their vision; they appreciate the value of this and how it brings them closer to achieving their mission. 

Respect and integrity: in all internal and external relationships, they will strive for genuine, honest, and transparent communication. 

Resilience: they will continue to create a professional and sustainable (human, social, economic and environmental) organisation.

Source : Veganuary

TURMERIC WITH ORANGE & STAR ANISE TEA LOAF RECIPE…

I don’t know about you but once the temperature has dropped I start craving for more filling loaf cakes especially fruit ones and with all the different types of tea infusions available today it can change the taste easily.

I used Twinning’s Turmeric with Orange & Star Anise for this recipe as it has such a strong taste and I thought it would really compliment the fruit. I wasn’t wrong it was really tasty.

In the recipe I had put 300g of caster sugar but over the years I have made lots of fruit cakes for my Dad who was a diabetic and I just cut out the caster sugar and added a couple of tablespoons of Canderel or similar. It tastes just as nice.

Ingredients – Serves 12

4 Twinning’s Turmeric with Orange & Star Anise teabags, 400g dried fruit, 1 Orange, 1 Large Egg, 300g Caster Sugar (or 2 Tables Canderel), 400g self-raising flour, 2 tablespoons Orange Marmalade (Diabetic Sugar Free if preferred).

Method

Put your four teabags into a measuring jug and add 300ml of boiling water. Leave to brew for a few minutes then remove the tea bags. Put the dried fruit into a large mixing bowl and grate over the zest of the orange. Stir well. Pour over the dried fruit and leave to infuse for about four hours or overnight.

Preheat the oven to 180C/350F/Gas4. Line a litre loaf tin with loaf tin liner. Whisk the egg and add the bowl of fruit and the sugar. Add the flour and squeeze in the juice of the orange.

Mix until you have a dough like consistency then spoon the mixture into your tin and bake for around 1 hour 10 minutes until cooked through after testing with a skewer to see if it comes out clean.

Pop two tablespoons of the orange marmalade into a bowl and pop into your microwave for 20 seconds then brush over the top of the cake.

TURMERIC & ORANGE FRUIT LOAF CAKE RECIPE…

2 x Turmeric, with Orange & Star Anise teabags (Twinings, or one of your choice)
225g dried Fruit ( like raisins, sultanas etc)
225g self-raising flour
1 orange (grated)
2 large eggs (beaten)
150g light brown sugar (reserve 50g for sprinkling on top of cake)

Put two teabags in a cup or mug and fill with boiling water ( ¾ full if in a mug)
Put dried fruit into a large bowl, add the grated orange then pour over the tea and leave to soak overnight or for 2-3 hours
Preheat oven to 180°C/160°fan/gas 4
Grease or line a 2lb loaf tin
Add the brown sugar to the beaten eggs and whisk lightly
Add the eggs and flour to the bowl of fruit and fold in completely until it represents a dough-like consistency
Spoon mixture into the lined tin and sprinkle the remaining brown sugar on the top
Bake for 40-50 mins in the middle of the oven
Test by poking a skewer into the middle of the cake. If it comes out clean it’s cooked, if not give it a few more minutes
Remove from the oven and leave to stand for 5 mins
Remove from loaf tin and leave to cool on a wire rack