British Tomato writes that World events mean that British tomatoes and other homegrown produce are more important than ever. But this year, with one thing and another, many fruit and veg growers across the UK are facing pressures like labour shortages, supply delays and skyrocketing energy prices.
British growers are working tirelessly with retailers to keep up with demand for fresh, juicy British tomatoes.
To help support the industry and the amazing growers who produce British toms throughout the year, we ask you to keep an extra special eye out for British tomatoes in your local supermarket. Look out for our British Tomato Fortnight stickers during the event and please tag us on social media if you spot any in store.
Across the UK, we’re all all having to work harder to make our money and time go further.
That’s why we’re teaming up with some of the leading foodies in the country to create a range of deliciously heatlhy recipes that are quick and inexpensive – Toms in Ten!
All our recipes make eating fresh, health-boosting produce a breeze – British tomatoes are packed with nutrition, promoting immunity, heart health and protecting against cancer.
The recipes are seasonal and sustainble too, so great for the environment!
In Britain, it’s fair to say we love toms. We eat around 500,000 tonnes of them every year. That’s 6oz or 160g per person per week, the equivalent of two classic British tomatoes per week, or more than 100 per year!
Around a fifth of the total toms we consume are grown in Britain.
British-grown tomatoes are famous for their flavour. That’s because they’re sold locally, so varieties are chosen for taste rather than durability.
They’re kept on the vine for longer, absorbing as much flavour as possible before they reach your plate. This also means they’re bursting with nutrition, boosting immunity, heart health and even protecting against cancer.
They’re good for the environment too. Food miles are dramatically reduced compared to imported counterparts. And British tomato growers are an innovative lot. From nourishing crops with rainwater to using bumblebees to pollinate the plants, they’re continually refining their growing techniques to work with nature, rather than against it.
Source: British Tomato