THE HISTORY OF BABYCHAM…

Babycham was created in the 1940s by Frances Showeing where it became one of the first drinks actively promoted to the middle-classes. Post-war, it was one of the first adverts to appear on television and it was targetted specifically at women.

The first Babycham Deer leapt into our lives and onto our glasses in the 1950s.  He was a white deer standing upright at first with all four legs together. In the 1960’s the deer turned into a golden brown colour with a loose blue bow.
In the 1960’s and 70’s, it became an international icon for chic. It was also very important in Somerset as the drink maker employed around 1,000 people.

During the late 1970s, a champagne flute with the well known yellow deer came into circulation with no wording around the base and no gilt trim. It remained as a champagne flute into the 1980’s but the deer changed from yellow to fawn and he lost his antlers.

In the 1990’s the deer disappeared with a rebrand of Babycham which they did in the hope it would appeal to both sexes. However, by 1997 the deer returned for the female sex.

You can still find Babycham in the supermarkets now and of course, it always tastes better out of a Babycham glass whatever decade it originates from!

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