The Bramley Apple Pie Week is from 3rd – 9th October, 2016.
To celebrate Bramley Apple Week 2016, the top 1,200 chefs in the country, according to The 2016 Good Food Guide, were invited to show their support by sharing their signature Bramley recipes.
Recipes were shared by Michelin starred chefs including Mark Poynton, Galton Blackiston and Atul Kochher and award winning TV chef Cyrus Todiwala. These innovative and unique dishes showcased the versatility of Bramley and inspired people to get cooking.
A competition ran across owned social media channels, encouraging interaction from consumers. Cooks and fans were asked to post a picture of their favourite Bramley dish with the hashtags #LoveBramley and #BramleyAppleWeek, generating interaction around using Bramley in a wide variety of ways. A winner was chosen by Mark Poynton, Michelin starred chef/founder of Alimentumrestaurant, Cambridge.
Two high profile bloggers were also engaged in the activity: Holly Bell, Recipes from a Normal Mum, created a video for the Bramley YouTube channel for how to cook a Bramley apple and cinnamon crepe cake; Lavender and Lovage promoted Bramley Apple Week to her large following, creating a savoury sausage and sage baked apple with roast chicken. Both encouraged support of Bramley Apple Week across their social media channels. Lots more information on the Bramley Apple website.