What is Real Bread Week?
Launched by the Real Bread Campaign in 2009*, this is the annual, international celebration of Real Bread and people who make it.
Each year, the Campaign encourages bakeries and baking schools in its supporter network around the world to organise hold classes, feasts and other events and activities.
Meanwhile, everyone else is encouraged to get along to a local, independent Real Bread bakery and support a business that helps to create more jobs per loaf at the heart of your local community and to keep your high street alive.
Doughy digits
One of the two main aims of the week has always been to encourage more people to bake their own Real Bread. We’re particularly keen to see more children learning to bake it, whether at home, in a bakery, baking school or in the classroom.
Not only is this great fun, but it’s a way helping them to avoid all of the artificial additives that turn up in industrial loaves. It can also be a way of steering them towards healthier food – you’d be amazed at the number of children who ‘don’t like wholemeal’ but love it when it was lovingly made by their own mitts.
Home baking
Recipes
Real Bread classes/courses
Discounts on ingredients, equipment, classes
NB loaves raised with baking powder / soda fall outside our definition of Real Bread
Bigging up little bakeries
It’s time to kick the additive-laden industrial loaf habit and support YOUR local Real Bread baker!
Small, independent, locally-owned bakeries help to:
support more jobs per loaf for people in your local community – skilled jobs at that
keep more money circulating in your local economy, helping to keep your high street alive
They may also offer social benefits, from being a place where older people at risk of isolation can see a friendly face and stop for a chat, to those that are set up to offer training and employment opportunities for people facing one of a range of challenges.
Don’t be fooled by so-called ‘artisan’ loaves turning up on supermarket shelves: insist on the real deal.
Look for The Real Bread Loaf Mark
Discover a local Real Bread bakery
Why support a local Real Bread bakery
Get involved!
How are YOU celebrating Real Bread Week this year?
Whether you’re a teacher, professional or amateur baker (or even a non-baker), there are plenty of ways to help people in your local community enjoy Real Bread…and maybe even raise dough for the Campaign at the same time.
Even better if you team up with local good food organisations and/or other small-batch food and drink producers to make a real party of it.
Here are a few more ideas of events and activities. You could organise a Real Bread:
beginners‚baking workshop
tasting dinner or pizza night perhaps in association with a local pub or eatery
lunchbox masterclass to share all the great Real Bread alternatives to soggy factory loaf sarnies with parents at a local school
club event to bring friends colleagues and neighbours together to bake
networking event for fellow breadheads
The more the merrier
Perhaps you could involve a community group such as your local:
School
Youth club
Scouts, Guides or other local youth organisation
WI group
Farmers’ market
Country Market
Slow Food group
Support the Charity
he best way to support our charity’s work is to join the Real Bread Campaign
You don’t have to be a baker to join us – in fact, the majority of our supporters aren’t.
Rates (unchanged since 2009) start from £22.50 a year, the equivalent of LESS THAN £2 A MONTH.
Supporter benefits you’ll get to enjoy include our exclusive True Loaf magazine; and special offers on Real Bread ingredients, equipment, baking classes and more. Read more about why and how to join us.
Make a doughnation
If you’d like to make a one-off doughnation as well as / instead of joining us, you can do so here.
Help us to raise dough
Can your business make a special donation, or collect from your customers, during the week? Maybe you could send a percentage of your total sales, or just from a Real Bread Week loaf/class.
You can send what you raise to us by debit/credit card or PayPal payment via our doughnations page
Source: Awareness Days, Real Bread Campaign
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