In 2001, World Milk Day was established by the Food and Agriculture Organisation of the United Nations to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of one billion people.
In 2023, World Milk Day will focus on showcasing how dairy is reducing its environmental footprint, while also providing nutritious foods and livelihoods. Together, we will drive an active narrative that integrates the environmental, nutritional and societal impacts of the sector.
Catch up on the activities on our social media channels and use our hashtags #WorldMilkDay & #EnjoyDairy.
We continue to encourage short videos from farmers that showcase sustainability practices in place on your farm or at your company. You can help by developing these short videos, and sharing them on social media as we re-introduce dairy farmers to the world. Videos can be sent directly to milkday@emergingag.com or via WeTransfer. Videos should be 15-30 seconds long, filmed using a camera or mobile device, and in Landscape mode or shot using 1:1 dimensions for easy sharing across all social channels.
2022 CAMPAIGNS
- Cniel: Dairy Products Are Our Friends For Life CampaignJune 01, 2023 00:00 – June 04, 2023 23:59
- World Milk Day CelebrationJune 01, 2023
- New York State Department Of Agriculture And Markets Celebrates World Milk Day And Dairy MonthJune 01, 2023 00:00 – June 30, 2023 18:59
- Korea Holstein Spring Show With World Milk DayMay 31, 2023 00:00 – June 01, 2023 16:02
- From Farmland To The Table – Protect What’s Important!May 28, 2023 19:00 – June 02, 2023 18:59
Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
Source : World Milk Day
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